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{"id":318,"date":"2020-07-30T17:30:32","date_gmt":"2020-07-30T17:30:32","guid":{"rendered":"http:\/\/dlr.com.ar\/?p=318"},"modified":"2020-07-21T22:34:51","modified_gmt":"2020-07-21T22:34:51","slug":"como-cambio-la-experiencia-de-usuarios-y-empresas","status":"publish","type":"post","link":"https:\/\/dlr.com.ar\/2020\/07\/30\/como-cambio-la-experiencia-de-usuarios-y-empresas\/","title":{"rendered":"C\u00d3MO CAMBI\u00d3 LA EXPERIENCIA DE USUARIOS Y EMPRESAS"},"content":{"rendered":"

Este 2020 signado <\/span>por el Covid-19, pandemia, cuarentena y aislamiento<\/b>, nos ha obligado a cambiar la forma en que trabajamos y proveemos servicios a los compradores y usuarios.<\/span><\/p>\n

Es una realidad que<\/span> las conductas de consumo cambiaron<\/b> y es importante se\u00f1alar que muchos usuarios se volcaron a una <\/span>modalidad online<\/span><\/a>; por eso en DLR adaptamos varios m\u00f3dulos y nos ocupamos en ayudar a nuestros clientes (en su mayor\u00eda proveedores y empresas esenciales) para que pudieran <\/span>mejorar la experiencia de los compradores y usuarios de sus servicios<\/b>.<\/span><\/p>\n

Nuevas tendencias en los comercios y empresas<\/b>
\n<\/span>La gran mayor\u00eda de las empresas y clientes con los que trabajamos ven\u00edan cambiando sus procesos <\/span>hacia una digitalizaci\u00f3n total<\/b>, pero por los protocolos de salud indicados en cada municipio, la provincia y el pa\u00eds, tuvieron que acelerar esta transformaci\u00f3n.<\/span><\/p>\n

Hoy <\/span>lo digital no s\u00f3lo es fundamental para el funcionamiento <\/b>de la log\u00edstica, <\/span>la gesti\u00f3n<\/span><\/a> y la compra-venta; tambi\u00e9n se vuelve una necesidad urgente de implementar a gran escala en peque\u00f1os, medianos y grandes comercios, con o sin sucursales, para <\/span>conectar con los consumidores y usuarios<\/b>.\u00a0<\/span><\/p>\n

Para algunos de nuestros clientes la <\/span>modalidad de e-commerce<\/b> ha sido lo m\u00e1s sobresaliente y una de las principales elecciones a la hora de actualizar sus m\u00f3dulos de compra, venta y <\/span>POS<\/span><\/a>.\u00a0<\/span><\/p>\n

En otros casos, <\/span>la parte log\u00edstica<\/span><\/a> ha girado totalmente hacia una <\/span>organizaci\u00f3n digital<\/b>, con acceso remoto, sincronizaci\u00f3n escalonada entre Casa Central\/Sucursales\/Puntos de venta, debido a que <\/span>la distribuci\u00f3n y la gesti\u00f3n han cambiado.<\/b><\/p>\n


\n<\/span>Nuevas tendencias en los consumidores<\/b>
\n<\/span>Esta es una realidad del <\/span>nuevo contexto Covid-19: l<\/b>os locales f\u00edsicos conviven con los canales digitales<\/b>,<\/span>
esta transformaci\u00f3n<\/span><\/a> que se ven\u00eda dando paulatinamente, ahora se ha acelerado en este contexto.\u00a0<\/span><\/p>\n

Un dato que brinda la compa\u00f1\u00eda de datos y encuestas<\/span> Kantar<\/span><\/a>, <\/span>indica que \u201c<\/span>la velocidad en la que creci\u00f3 el comercio electr\u00f3nico es incomparable<\/b>. Y aun con limitaciones de ejecuci\u00f3n se posicion\u00f3 con fuerza en 5 pa\u00edses, Colombia, Argentina, Brasil, Chile y M\u00e9xico. Ahora <\/span>son 7 millones de hogares comprando online<\/b> bienes de consumo masivo en la regi\u00f3n, m\u00e1s del doble del a\u00f1o anterior\u201d.<\/span><\/p>\n

Y no es menor el dato de que <\/span>4 de cada 10 argentinos aumentar\u00e1n sus compras online en los pr\u00f3ximos meses<\/b>, bas\u00e1ndose en distintas variantes como: la posibilidad de conseguir mejores precios, la comodidad y el ahorro de tiempo.<\/span><\/p>\n

El comercio electr\u00f3nico prospera <\/b>tanto en supermercados y comercios retail, como para peque\u00f1as y grandes empresas que nacieron \u201conline\u201d. La forma de consumo impulsa a que se asienten <\/span>nuevos conceptos de venta minorista<\/span><\/a>, que cambiar\u00e1n el retail, el autoservicio y las cajas de autocobro.<\/span><\/p>\n

 <\/p>\n

La pregunta es: \u00bfc\u00f3mo adapt\u00e1s tu comercio o empresa a estas nuevas exigencias?\u00a0<\/span><\/p>\n

Pedinos ahora un presupuesto y asesoramiento, hac\u00e9 <\/span>click ac\u00e1<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Este 2020 signado por el Covid-19, pandemia, cuarentena y aislamiento, nos ha obligado a cambiar la forma en que trabajamos y proveemos servicios a los compradores y usuarios. Es una realidad que las conductas de consumo cambiaron y es importante se\u00f1alar que muchos usuarios se volcaron a una modalidad online; por eso en DLR adaptamos… Ver art\u00edculo<\/a>","protected":false},"author":5,"featured_media":319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,47,6,59,8,10,11],"tags":[71,91,87,89,86,75,74,72,88,66,78,85,90,70,82,67,92],"acf":[],"_links":{"self":[{"href":"https:\/\/dlr.com.ar\/wp-json\/wp\/v2\/posts\/318"}],"collection":[{"href":"https:\/\/dlr.com.ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dlr.com.ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dlr.com.ar\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dlr.com.ar\/wp-json\/wp\/v2\/comments?post=318"}],"version-history":[{"count":1,"href":"https:\/\/dlr.com.ar\/wp-json\/wp\/v2\/posts\/318\/revisions"}],"predecessor-version":[{"id":320,"href":"https:\/\/dlr.com.ar\/wp-json\/wp\/v2\/posts\/318\/revisions\/320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dlr.com.ar\/wp-json\/wp\/v2\/media\/319"}],"wp:attachment":[{"href":"https:\/\/dlr.com.ar\/wp-json\/wp\/v2\/media?parent=318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dlr.com.ar\/wp-json\/wp\/v2\/categories?post=318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dlr.com.ar\/wp-json\/wp\/v2\/tags?post=318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}