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Fidelización de clientes : DLR

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Fidelización de clientes

Fidelización de clientes

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DLR

abril 6, 2018 1:05 am

Córdoba, Argentina

La fidelización de clientes es el fenómeno por el que un público determinado permanece fiel a la compra de un producto o una marca concreta, de una forma continua o periódica. La fidelización de clientes se basa en convertir cada venta en el principio de la siguiente, tratando de conseguir una relación estable y duradera entre empresas, productos o marcas con los clientes.

Los planes de fidelización mas conocidos son programas de puntos y son utilizados por aquellas empresas con con una fuerte orientación al cliente, donde la satisfacción del cliente es un valor principal.

Solutia ERP cuenta con un modulo diseñado para la gestión de planes de fidelización permitiendo a las empresas que cuentan con nuestra solución de Punto de Venta contar con una potente herramienta contemplando una o más bocas de facturación, integrando promociones y acciones direccionadas con el claro objetivo de fidelizar a los clientes.